Depression treatment is a journey that requires patience, consistency, and hope. To support individuals beginning therapy with Zuranolone, the “Growing with You” campaign introduces an unbranded augmented reality (AR) experience that makes the medicine routine both engaging and symbolic.
Did you know that marigolds can sprout in as little as four days? Following their appointment, patients are invited to plant a virtual marigold seed through the AR experience. Each time they take their prescribed medication, the seed receives the water it needs to grow—encouraging patients to track their progress in a way that feels tangible and rewarding.
As the days pass, the marigold blossoms into a vibrant flower, mirroring the patient’s own journey of healing. This easy-to-grow flower becomes a symbolic gesture of personal growth, renewal, and new beginnings.
More than just a reminder, “Growing with You” transforms adherence into an uplifting daily ritual—helping patients see both their flower and their own well-being flourish.