As part of Cognizant’s brand evolution, I art directed two broadcast commercials designed to reposition the company as a leading voice in digital transformation. The brief called for work that could cut through the noise of traditional consulting advertising and present Cognizant as a visionary, human-centered technology partner.
By positioning Cognizant at the intersection of technology and human progress, the campaign advanced the brand’s narrative from a service provider to a strategic transformation partner. The commercials were deployed across TV, digital, and social channels, extending Cognizant’s presence in key markets and sparking conversations around the role of digital transformation in business growth.
The work helped elevate Cognizant’s brand perception, aligning it with innovation, leadership, and trust. Beyond awareness, the campaign provided a scalable creative framework for future storytelling around AI, cloud, and digital business solutions.