
Cognizant: Content
I collaborated with the Cognizant leadership team to concept and art direct a content video series designed to position executives as thought leaders in digital transformation. Inspired by the clarity and authority of TED-style talks, the series provided a platform for Cognizant leaders to share insights on the future of AI, cloud, and digital business.
Cognizant wanted to strengthen its reputation as a strategic partner in digital innovation, not just a traditional IT services provider. The objective was to humanize leadership voices while delivering complex ideas in a format that was engaging, accessible, and highly shareable across digital channels.
The campaign elevated Cognizant’s executive visibility, strengthened brand perception as a digital transformation leader, and provided a repeatable content format that could grow with future themes and markets.



