Spot Her is a campaign dedicated to raising awareness about the urgent need for early detection and treatment of endometrial cancer. The project required a visual system that could strike a balance between clarity, urgency, and empathy, while also differentiating itself in the crowded healthcare advocacy space.
At the heart of the campaign is the Spot Her logo, designed to be immediately recognizable and symbolically powerful. The mark uses high-contrast typography paired with endometrial cancer’s signature peach color, ensuring both emotional resonance and medical specificity. The bold contrast serves as a metaphor for “spotting” symptoms early, reinforcing the campaign’s core call to action.