As part of Hewlett Packard Enterprise’s brand evolution, I designed and art directed a visual identity system applied across print, out-of-home, and digital channels. The challenge was to translate HPE’s highly complex data and cloud solutions into a visual language that feels clear, approachable, and impactful.
The system leverages structured layouts, data-inspired graphics, and a restrained color palette to create a sense of order and clarity. Complex information is distilled into clean, geometric forms that communicate precision and innovation while remaining accessible to a broad audience.
The identity system established a cohesive and scalable framework that elevated HPE’s communications across channels—strengthening recognition, improving clarity, and creating a modern visual language that reflects the company’s collaborative and forward-thinking spirit.